While Todd Joy just began his final year at Upper Canada College, he gained so much valuable business experience this summer that most university seniors would be envious.
Joy landed a full-time summer internship with Montana Steele, one of Toronto’s biggest marketing agencies, after making a connection with company president Rene DeSantis.
“My primary responsibilities initially centred around client website development, content writing and social media management,” says Joy. “My work later shifted into sales as I became more involved in the company and got to know more of the employees.
“I developed a strong working relationship with the company’s sales executive and became his right-hand man, accompanying him to client meetings, commercial shoots, developing marketing proposals and presentations, as well as coming up with sales strategies for the company.
“By the end of the summer, I had developed proposals for General Electric, Ford, General Motors, Steam Whistle, Scotiabank and Cineflix — all of whom ended up becoming paying clients to the company — as well as making a contest for BMW.”
Joy created a template for his sales presentations by using his background in design and PowerPoint as well as the experience he gained from making pitches as the first high school student admitted into The Next 36 entrepreneurial leadership program.
“I had a very positive experience at Montana Steele and learned a great deal concerning sales, website development, crafting the perfect pitch, treating clients well and finally what it’s like to work in a competitive office environment,” says Joy, who recommends internships for other students looking to break into a field they want to pursue.
Joy plans on studying business at an American university before obtaining a master of business administration degree.
Until then, however, Joy will have his hands full at UCC. While racking up several academic honours, he’s also a member of the varsity squash and badminton teams, a Horizons tutor, and the president of the College’s Auto Club, Key Club, Investment Club and DECA organization.
Joy is also the founder and president of The National Native Foundation, a federal not-for-profit organization launched in December 2014 in support of improving educational standards for First Nation youth throughout Canada.